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Marketing & SEO Performance Dashboard
This interactive dashboard, built in Looker Studio, integrates Google Analytics and Google Search Console to provide a real-time view of website and search performance. The layout has been successfully adapted for various marketing and SEO clients across multiple industries, with full customization options depending on client goals and KPIs. The same framework can also be applied to paid advertising analytics or Meta Business Suite (Facebook & Instagram Insights), ensuring consistent and actionable reporting across platforms.
Key Metrics
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Website Traffic Trends: Sessions, users, and page views over time.
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Search Performance: Impressions, clicks, and average position from Google Search Console.
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Engagement Metrics: Bounce rates, time on page, and conversion-related events.
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Top Pages & Queries: Landing pages, search terms, and content driving visibility.
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Customizable Layouts: Flexible templates for SEO, paid ads, or social media reporting.
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Insights
Strategic
Which search queries are driving the highest impressions and clicks for a business?
Operational
How can businesses align SEO insights with social and advertising data for a complete view of digital performance?
Finance
Where should marketing budgets shift based on paid vs. organic performance?
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